St. Joseph the Worker
St. Joseph the Worker supports people who are ready and willing for gainful employment. Two of the biggest hurdles in their organizational messaging were overcoming people's preconceived notions about the people they serve and clearly educating their supporters to reduce the stigma against people experiencing homelessness or joblessness. Gaining donro trust and support for an already stimatized population is not a quick-fix.
To address this, we simplified their messaging, created consistent & on-brand marketing materials, and regularly met with key team members to partner on promotional materials and to provide messaging solutions they could use in conversations with clients, partners, and stakeholders.
Additionally, we re-branded their largest fundraising event to align with their core organizational brand to increase consistency and recognition.