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Arizona Bleeding Disorders

End of Year Fundraising Campaign

Arizona Bleeding Disorders (AZBD) is a vital support system for individuals and families affected by bleeding disorders across Arizona. As the state’s only nonprofit dedicated to this cause, AZBD provides essential programs such as Camp HONOR, which empowers children to navigate their condition with confidence, while also fostering leadership and lifelong connections. In addition, AZBD offers bilingual and bicultural services, financial assistance, advocacy efforts, and educational programs to help families overcome the physical, emotional, and financial challenges of living with a bleeding disorder.


To execute a successful end-of-year fundraising campaign and maximize donor impact, I partnered with Jarrett Ransom, CEO of The Rayvan Group, to create a strategic, multi-channel approach. Together, we developed a comprehensive campaign that included 10 emails, 20 social media posts, and two printed direct mail appeals, ensuring strong donor engagement and outreach. Additional initiatives such as donor thank-you letters, online donation page recommendations, and audience segmentation strategies personalized the giving experience, strengthening donor relationships and increasing impact.


Through this collaboration, we provided AZBD with the tools and messaging needed to expand its reach, sustain critical programs, and ensure that every heartbeat is filled with hope and opportunity for families across Arizona.

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