THE WORKSHOP
Brand strategy & design for nonprofits, professional associations, and community organizations who are making an impact
Ready to grow your online presence in a way that reflects who you are and all of the magic you offer to this world?
You're running your impactful organization alongside all the other work you do and I know that you could use a break from carrying the mental load of figuring out how to do this alone.
Consider me your guide to building the brand and website of your dreams and allow yourself to be cheered on by our growing community of leaders who get it.
Packed with action and broken into right-sized lessons, this workshop walks you through refining your organization's brand and messaging through the use of readily-available tech platforms. You'll assess the look and feel of your brand, define who your audiences are, and develop messaging you can be proud of and that helps you to build relationships with those you serve.
As impact-makers, we're already juggling so much that it sometimes feels impossible to consider adding yet another project to our to-do list. At the same time, our online presence is key to our growth and financial stability.
I am a business owner with 17 years of nonprofit experience and aim to lead by authentic example as we build a community of people who 'get it', and skillfully guide you through a step-by-step plan to bring your brand to life.
This workshop is for you if...
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You're dedicated to making a difference in our world.
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You've been trying to do it all and you feel. that. pressure.
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You're on information overload and bombarded with advice on what you should do and could be doing more of.
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You're caught up in the details and overwhelm and sometimes think it's easiest to just ignore some of these seemingly daunting tasks that have been on your to-do list for months.
Ready to cross things off your list & get back to doing what you do best?!
Everything is workout-able if you have the right people cheering you on.
MODULE ONE
Assess & Define
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Gather the basics
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Brand vs. Branding
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Your ideal audience
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Who are you serving now?
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Who do you want to be serving?
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Size up your competition, then stand out
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How are you serving?
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What value are you providing?
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Your core values
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Cultivate your brand voice
MODULE THREE
Create Web Content
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Map out your website game plan
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Develop website content that truly resonates with your ideal audience:
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About page
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Your services (intro & each description)
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Education & resources
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Pricing
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Home page
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Booking & contact
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FAQs
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Blog basics
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Automations for booking, email subscriptions, contact pages
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Privacy policy
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Terms & conditions
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Custom 404 (error) page
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Instagram ‘links’ page
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Personalized coaching as you update your website (with option to hire me for 1:1 support)
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MODULE TWO
Visual Design
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Brand visuals
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Assess what you already have in place
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How much do you want to edit?
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What key components are you missing?
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How can we make it better?
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Set up your Canva account the right way
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Build your brand kit
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Build templates for key collateral
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Learn how to create graphics the easy way
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MODULE FOUR
Share & Serve
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Create 2-5 social media posts that build community & connection
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Take your people on a worthwhile journey
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Acquisition
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Engagement
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Retention
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Communications bonus: create a 5-part email series that sells your service/ membership/ offer/ mission with ease
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Launch day party!
Take the Next Step
COHORT-BASED GROUP COACHING
Join 1-4 other organizations who are on this journey with you.
This cohort model balances a personalized experience with affordability, as well as an opportunity to give and receive feedback on your work from likeminded peers.
ENROLLMENT OPENS QUARTERLY
You can expect:
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Four-weeks of hands-on virtual workshop for 1-2 of your team members
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Weekly group coaching sessions
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1-4 other community organizations to meet
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(4) private 1:1 coaching calls | 30 minutes each
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A complete visual branding package
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Website coaching: learn to make edits confidently
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Canva account set-up & on-brand template design
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Marketing & communications bonus templates & materials
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Unlimited feedback on everything you're creating for your business
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Alumni pricing for continued support, graphic design projects, and more
Your Investment: $1,697
1:1 COACHING
This personalized strategic brand & web design experience is for organizations ready to start now and can't wait for the next round of our cohort to begin.
This is also an ideal option for orgs with more than two primary decision-makers who are taking on this work.
You can expect:
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A four-week of hands-on virtual workshop for 1-5 of your team members
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Weekly private coaching sessions
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(4) private 1:1 coaching calls | 90 minutes each
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A complete visual branding package
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Website coaching: learn to make edits confidently
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Canva account set-up & on-brand template design
-
Marketing & communications bonus templates & materials
-
Unlimited feedback on everything you're creating for your business
-
Alumni pricing for continued support, graphic design projects, and more
Your Investment: $2,997
payment plans available